Make sure you're prepared for the emotional fallout of selling (and missing) your business. Get paid in cash, not stock and don't fall for the trap of earnout bonuses. Always keep the bargaining power on your side of the table. With the serious buyers left, negotiate a price by valuating your own company. Filter out the majority of buyers that aren't serious. 🚪 Exit Exit by not putting your company for sale, but letting buyers come to you. This lets you take time off, or work on your next business. Where possible let robots manage them (for example by giving them alerts when things happen in your product). Let them work as autonomously as possible. For stuff that's too hard to automate or not worth it, hire contractors. Only automate if it's worth the time saved. 🤖 Automate Automate by writing programs that do stuff that you do repeatedly. Be honest that you need money to build the product they love and they'll be fine paying for it. 💰 Monetize Monetize by asking users for money. Don't hire many people if there's revenue either.
Don't hire people if there's no revenue yet. A great product that people really need which is better than the rest will pull people in. Launch in a friendly way, that means 'here's something I made that might be useful for you', instead of acting like you're some big giant new startup coming to change the world. But more importantly, find where your specific audience hangs out on the internet (or in real life) and launch there. Launch to famous startups websites (like Product Hunt, Hacker News, The Next Web), mainstream websites (like Reddit) and mainstream press (like Forbes). 🚀 Launch Launch early and multiple times. Don't outsource building to other people, that's a competitive disadvantage. Don't spend a year learning some language you'll never use. 🛠 Build Build your idea with the tools you already know. Don't build products that are solutions in search of a problem. If you don't have problems that are original enough, become a more original person. Enjoy reading! Because you have little time, here's the mega short TL DR (too long didn't read) summary of this book: 💡 Idea Get an idea from problems in your own life.
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